inne.io October A/B Testing Report

📊 Overall Performance Summary

Tests Ran in October

Tests with Winners

Tests Still Running

Failed Tests

ℹ️ Testing Methodology Note

• This report shows directional results from our high-velocity testing approach.
• Tests are optimized for speed and learning, with variations showing promising early results.
• Revenue figures represent total value generated during the test period, with winning variations showing significant performance improvements.

🏆 Tests with Winning Variations

12 tests ended successfully with clear winning variations

INNE-644 | [HOME] [E]: Trust element optimization

Test Period: Oct 06 - Oct 20, 2025 | 🔗 View in Hypertask

🏆 Winner: Überzeuge dich selbst - 30 Tage lang (V7)

Revenue Uplift: €6,890 | +136.93%

CR Uplift: +136.93%

📊 All Variations Performance

V7 Überzeuge dich selbst: €6,890 | +136.93%

V2 30 Tage risikofreier: €6,749 | +135.02%

V8 Kein Risiko, volle: €4,648 | +75.85%

Total Uplift: €34,346 | +67.84%

📸 Test Results Report

🏆 Winning Variation

INNE-645 | [HOME] [E]: Optimize Minilab-Plattform messaging

Test Period: Oct 08 - Oct 20, 2025 | 🔗 View in Hypertask

🏆 Winner: Die Zukunft ist jetzt (V9)

Revenue Uplift: €6,076 | +34.70%

CR Uplift: +34.70%

📊 All Variations Performance

V9 Die Zukunft ist jetzt: €6,076 | +34.70%

V4 Demnächst: Alles im Blick: €6,069 | +24.56%

Total Uplift: €27,477 | +16.05%

📸 Test Results Report

🏆 Winning Variation

INNE-646 | [HOME] [E]: App reviews section headline optimization

Test Period: Oct 06 - Oct 20, 2025 | 🔗 View in Hypertask

🏆 Winner: So einfach kann Hormontracking sein (V6)

Revenue Uplift: €7,095 | +37.03%

CR Uplift: +37.03%

📊 All Variations Performance

V6 So einfach kann: €7,095 | +37.03%

V1 Hormontracking: €8,322 | +11.23%

V4 Entdecke die Einfachheit: €6,208 | +9.70%

Total Uplift: €34,772 | +15.41%

📸 Test Results Report

🏆 Winning Variation

INNE-647 | [HOME] [E]: Competitive section heading optimization

Test Period: Oct 06 - Oct 20, 2025 | 🔗 View in Hypertask

🏆 Winner: Die überlegene Methode zur Zykluskontrolle (V6)

Revenue Uplift: €8,484 | +48.44%

CR Uplift: +48.44%

📊 All Variations Performance

V6 Die überlegene Methode: €8,484 | +48.44%

V10 inne: Die intelligenteste Art: €7,288 | +28.06%

Total Uplift: €34,453 | +20.50%

📸 Test Results Report

🏆 Winning Variation

INNE-651 | [HOME] [E]: Subscription section headline optimization

Test Period: Oct 07 - Nov 03, 2025 | 🔗 View in Hypertask

🏆 Winner: Finde deinen inneren Rhythmus (V1)

Revenue Uplift: €21,039 | +84.63%

CR Uplift: +84.63%

📊 All Variations Performance

V1 Finde deinen inneren Rhythmus: €21,039 | +84.63%

V10 Erkenne die Signale: €17,551 | +52.56%

Total Uplift: €69,031 | +46.30%

📸 Test Results Report

🏆 Winning Variation

INNE-655 | [HOME]: Update CTA Label for Quarterly Subscription

Test Period: Oct 09 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: Beantworte ein paar Fragen (V5)

Revenue Uplift: €19,458 | +20.34%

CR Uplift: +20.34%

📊 All Variations Performance

V5 Beantworte ein paar Fragen: €19,458 | +20.34%

Total Uplift: €76,469 | +12.62%

📸 Test Results Report

🏆 Winning Variation

INNE-658 | [HOME]: Announcement Bar - Hormone-Free Hormone Tracking

Test Period: Oct 10 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: inne's Verhütungsmodus (V7)

Revenue Uplift: €6,907 | +58.02%

CR Uplift: +58.02%

📊 All Variations Performance

V7 inne's Verhütungsmodus: €6,907 | +58.02%

Total Uplift: €56,624 | +32.87%

📸 Test Results Report

🏆 Winning Variation

INNE-665 | [HOME]: Subheading Optimization

Test Period: Oct 16 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: inne steht für eine neue Art der Verhütung (V4)

Revenue Uplift: €19,083 | +11.67%

CR Uplift: +11.67%

📊 All Variations Performance

V4 inne steht für eine neue Art: €19,083 | +11.67%

Total Uplift: €51,389 | +8.25%

📸 Test Results Report

🏆 Winning Variation

INNE-666 | [HOME]: Hero Headline Optimization

Test Period: Oct 16 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: Verstehe deinen Körper auf eine neue Weise (V1)

Revenue Uplift: €9,313 | +23.47%

CR Uplift: +23.47%

📊 All Variations Performance

V1 Verstehe deinen Körper: €9,313 | +23.47%

Total Uplift: €50,817 | +14.93%

📸 Test Results Report

🏆 Winning Variation

INNE-672 | [HOME]: Replace Generic Button Copy with Value-Driven Copy

Test Period: Oct 20 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: Zur Minilab-Abo-Seite (V8)

Revenue Uplift: €10,529 | +14.80%

CR Uplift: +14.80%

📊 All Variations Performance

V8 Zur Minilab-Abo-Seite: €10,529 | +14.80%

V9 Jetzt abonnieren & loslegen: €9,634 | +6.38%

Total Uplift: €38,233 | +10.59%

📸 Test Results Report

🏆 Winning Variation

INNE-682 | [HOME] [BENEFIT #3]: Fertility Window Feature Messaging Test

Test Period: Oct 27 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: Plane Deine Schwangerschaft mit Vertrauen (V6)

Revenue Uplift: €4,618 | +93.58%

CR Uplift: +93.58%

📊 All Variations Performance

V6 Plane Deine Schwangerschaft: €4,618 | +93.58%

V3 Optimiere Deine Chancen: €4,645 | +85.90%

Total Uplift: €33,087 | +75.12%

📸 Test Results Report

🏆 Winning Variation

INNE-684 | [HOME]: Title Optimization for Hormone Tracker Section

Test Period: Oct 27 - Nov 06, 2025 | 🔗 View in Hypertask

🏆 Winner: Der weltweit erste speicherbasierte Hormontracker (V4)

Revenue Uplift: €6,237 | +45.93%

CR Uplift: +45.93%

📊 All Variations Performance

V4 Der weltweit erste: €6,237 | +45.93%

V7 Vertraue dem erste zertifizierte: €4,376 | +8.30%

Total Uplift: €32,584 | +24.13%

📸 Test Results Report

🏆 Winning Variation

❌ Failed Tests

4 tests did not produce statistically significant results

INNE-652 | [HOME]: Update Hormone Tracker Section

Test Period: October 2025 | No Winner Identified

📸 Test Results

INNE-653 | [HOME]: Optimize Primary CTA

Test Period: October 2025 | No Winner Identified

📸 Test Results

INNE-660 | [HOME]: Update Top Navigation

Test Period: October 2025 | No Winner Identified

📸 Test Results

⏳ Tests Still Collecting Data

11 tests are still in progress and collecting statistical data

INNE-654 | [HOME]: Update CTA Label for Minilab

Test Period: Oct 09 - Nov 06, 2025 | Total Revenue: €60,942 | Test Status: Running

📊 Leading Variation: V3 - Früh starten. Besser leben.

Revenue: €13,487

CR Improvement: +8.03%

Probability: 95.86%

Control - Baseline

Revenue: €6,647

Expected Value: €3.20

📸 Test Results

INNE-661 | [HOME]: Minilab Package Heading Optimization

Test Period: Oct 22 - Nov 06, 2025 | Total Revenue: €32,553

🏆 Winner: V3 - inne Reader & Strip-Paket

Revenue: €4,850

CR Improvement: +15.86%

Probability: 90.64%

🏆 Winner: V6 - inne Hormontest-Set

Revenue: €5,378

CR Improvement: +28.76%

Probability: 93.93%

📸 Test Results

INNE-663 | inne Minilab subscription CTA Button Copy Test

Test Period: Oct 14 - Nov 06, 2025 | Total Revenue: €56,876

🏆 Winner: V8 - Zum Checkout

Revenue: €12,730

CR Improvement: +7.51%

Probability: 90.43%

Control - Baseline

Revenue: €6,874

Expected Value: €3.47

📸 Test Results

INNE-668 | [HOME]: Hero Subheading - Hormone Tracking Test

Test Period: Oct 17 - Nov 06, 2025 | Total Revenue: €50,379

🏆 Winner: V4 - Mit dem inne Minilab erkennst du deine Fruchtbarkeit

Revenue: €10,858

CR Improvement: +6.97%

Probability: 90.09%

Control - Baseline

Revenue: €4,966

Expected Value: €3.40

📸 Test Results

INNE-676 | [HOME]: Trust Messaging Headline Optimization

Test Period: Oct 22 - Nov 06, 2025 | Total Revenue: €32,578

🏆 Winner: V7 - Bewertet mit 4,7/5 von Frauen

Revenue: €6,244

CR Improvement: +96.91%

Probability: 92.92%

🏆 Winner: V8 - Tausende Nutzerinnen

Revenue: €5,734

CR Improvement: +85.11%

Probability: 92.60%

📸 Test Results

INNE-679 | [HOME] [BENEFIT #1]: Fertility Window Benefit Copy Test

Test Period: Oct 27 - Nov 06, 2025 | Total Revenue: €21,333

🏆 Winner: V2 - Übernimm die Kontrolle über Dein Fruchtbarkeitsfenster

Revenue: €3,913

CR Improvement: +34.34%

Probability: 93.05%

🏆 Winner: V5 - Erkenne Deine fruchtbaren Tage

Revenue: €3,425

CR Improvement: +20.26%

Probability: 90.61%

📸 Test Results

INNE-680 | [HOME] [BENEFIT #2]: Cycle Tracking Benefit Copy Test

Test Period: Oct 27 - Nov 06, 2025 | Total Revenue: €21,478

🏆 Winner: V4 - Bleib im Einklang mit Deinem Körper

Revenue: €5,928

CR Improvement: +51.09%

Probability: 93.31%

Control - Baseline

Revenue: €3,881

Expected Value: €2.60

📸 Test Results

INNE-683 | [HOME]: Hormone Tracking Description Optimization

Test Period: Oct 27 - Nov 06, 2025 | Total Revenue: €22,389

🏆 Winner: V4 - Erhalte Klarheit über deine Fruchtbarkeit

Revenue: €3,108

CR Improvement: +88.31%

Probability: 90.77%

🏆 Winner: V6 - Kein Rätselraten mehr

Revenue: €3,082

CR Improvement: +87.00%

Probability: 90.93%

📸 Test Results

INNE-686 | [HOME]: Optimize Copy for "First Delivery" Section

Test Period: Oct 29 - Nov 06, 2025 | Total Revenue: €10,950

🏆 Winner: V6 - Deine Hormonreise startet mit der inne-Box

Revenue: €2,644

CR Improvement: +100.75%

Probability: 93.38%

🏆 Winner: V4 - Erste Lieferung: Alles dabei

Revenue: €2,620

CR Improvement: +97.83%

Probability: 90.39%

📸 Test Results

INNE-693 | [HOME]: Improve clarity & perceived value in Minilab section

Test Period: Nov 05 - Nov 06, 2025 | Total Revenue: €830

⏳ Collecting Data - Early Stage Test

Test Status: Minimum data needed for statistical calculations

Current Revenue: €830

📸 Test Results

INNE-694 | [HOME] [M]: First Refill & Shipment Copy Optimization

Test Period: Nov 05 - Nov 06, 2025 | Total Revenue: €492

⏳ Collecting Data - Early Stage Test

Test Status: Minimum data needed for statistical calculations

Current Revenue: €492

📸 Test Results

INNE-698 | [HOME]: Highlighted Media Mentions Section Optimization

Test Period: Oct 31 - Nov 06, 2025 | Total Revenue: €13,100

⏳ Collecting Data - Multiple Variations Testing

Test Status: Collecting data for statistical calculations

Current Revenue: €13,100

Leading Variations: V3, V4, V6, V9 showing positive trends

🔒 Access Required

🧬 inne.io A/B Testing Report - October 2025

📊 Overall Performance Summary

ℹ️ Testing Methodology Note

🏆 Tests with Winning Variations

INNE-644 | [HOME] [E]: Trust element optimization

🏆 Winner: Überzeuge dich selbst - 30 Tage lang (V7)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-645 | [HOME] [E]: Optimize Minilab-Plattform messaging

🏆 Winner: Die Zukunft ist jetzt (V9)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-646 | [HOME] [E]: App reviews section headline optimization

🏆 Winner: So einfach kann Hormontracking sein (V6)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-647 | [HOME] [E]: Competitive section heading optimization

🏆 Winner: Die überlegene Methode zur Zykluskontrolle (V6)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-651 | [HOME] [E]: Subscription section headline optimization

🏆 Winner: Finde deinen inneren Rhythmus (V1)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-655 | [HOME]: Update CTA Label for Quarterly Subscription

🏆 Winner: Beantworte ein paar Fragen (V5)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-658 | [HOME]: Announcement Bar - Hormone-Free Hormone Tracking

🏆 Winner: inne's Verhütungsmodus (V7)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-665 | [HOME]: Subheading Optimization

🏆 Winner: inne steht für eine neue Art der Verhütung (V4)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-666 | [HOME]: Hero Headline Optimization

🏆 Winner: Verstehe deinen Körper auf eine neue Weise (V1)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-672 | [HOME]: Replace Generic Button Copy with Value-Driven Copy

🏆 Winner: Zur Minilab-Abo-Seite (V8)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-682 | [HOME] [BENEFIT #3]: Fertility Window Feature Messaging Test

🏆 Winner: Plane Deine Schwangerschaft mit Vertrauen (V6)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

INNE-684 | [HOME]: Title Optimization for Hormone Tracker Section

🏆 Winner: Der weltweit erste speicherbasierte Hormontracker (V4)

📊 All Variations Performance

📸 Test Results Report

🏆 Winning Variation

❌ Failed Tests

INNE-652 | [HOME]: Update Hormone Tracker Section

📸 Test Results

INNE-653 | [HOME]: Optimize Primary CTA

📸 Test Results

INNE-660 | [HOME]: Update Top Navigation

📸 Test Results

⏳ Tests Still Collecting Data

INNE-654 | [HOME]: Update CTA Label for Minilab

📊 Leading Variation: V3 - Früh starten. Besser leben.

Control - Baseline

📸 Test Results

INNE-661 | [HOME]: Minilab Package Heading Optimization

🏆 Winner: V3 - inne Reader & Strip-Paket

🏆 Winner: V6 - inne Hormontest-Set